Software Functionality
Production Colour Management

AVA Production Colour Management (PCM)

The purpose of AVA Production Colour Management (PCM) is to ensure efficient analogue production and reduction in waste. By gathering data and modelling production variables, the analogue printing process can be fully assimilated into a digital workflow, thereby dramatically reducing both lead times and wastage.

Key Features

Colour proofing

At the centre of AVA’s integrated modular software system lies the colour engine which ensures highly accurate colour matching of even the most complex designs. Use AVA Production Colour to ensure accurate tonal and overprint simulation of eventual analogue output on monitors and digital printers throughout your design and creation process. Share production profiles with designers and customers to improve communication and ensure consistency.

Production Colour

Using data from your printing and finishing processes, fabric bases and dyes, AVA Production Colour Management creates custom overprint models and colour libraries specific to your production mill(s). These work in the background to ensure that your product design and creation process is linked to production reality from the very beginning. PCM also provides the ability to switch between digital and analogue production of a single SKU – enabling a whole new approach to lead time reduction, supply chain security and inventory reduction.


Many of the AVA tools and functions can be amalgamated into “Palettes”. These Palettes can create brand new, custom tools, as well as one-click workflow accelerators.


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