Software Functionality
Photorealistic Marketing

Photorealistic Marketing

New collections look great on the display or CAD proof, but they look even better, and sell, when they’re presented on real walls.

Designers and buyers alike, find it easier to make a decision, or even find fault, when the design or colourway is viewed in full repeat, at a variety of scales, and either face-on or at a perspective angled view. AVA Materialize allows you to prepare high-resolution photographic scenes with masks, perspective grids, scaling, softening & sharpening effects, as well as shadows & highlights. Transfer your design and colourways with one simple command. Share the scenes with colleagues, customers and post on social media. The results can be spectacular!

Key Features

Which one do you prefer?

Tab between colourways, make more colourways, make subtle colour changes live within the scene, import colourways from other designs to test the scene, then select the best and export.

Complete the Picture!

Bring your scene back into the AVA Colour Layout window to complete your professional storyboard or sales presentation.


Many of the AVA tools and functions can be amalgamated into “Palettes”. These Palettes can create brand new, custom tools, as well as one-click workflow accelerators.


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