Software Functionality
Photorealistic Marketing

Photorealistic Marketing

Visualize your collection and wow your customers.

Present high quality, photorealistic designs, collections and colourways of your products in photo room sets. “Draping” technology like this isn’t new. However, the speed, simplicity and high quality of the AVA Materialize software is simply stunning.

Key Features

Bring your work to life

Prepare to show your products off in realistic room scenes. Using AVA’s photo preparation tools, room sets are rapidly made ready for design and colourway presentations, with a simple click of a button. The design is auto-repeated according to your desired repeat settings and colour variations can be flicked through without exiting the module. Scales can be changed, precise positioning of the design can be set and colours can be changed in-scene. Lighting and shading are also easily controlled.

Share your creativity

The results can be shared in the normal way; printed for design meetings, uploaded to the company website, added to the product packaging, used in sample books or posted on social media.


Many of the AVA tools and functions can be amalgamated into “Palettes”. These Palettes can create brand new, custom tools, as well as one-click workflow accelerators.


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