AVA

INTRODUCING Jenny McCarthy, AN AVA AWARD WINNER

AVA continue to be proud partners of The University of Bolton. We have been supporting and collaborating with the university for several years now. As a company AVA believe it’s extremely important to work closely with education and to help support and build links with industry.  It is a pleasure working with Bolton as they are like minded in their teaching philosophy, placing strong emphasis on links with industry, creativity and employability. Bolton are very good at encouraging students to experiment with crafts, technology and cad, giving them a good all round knowledge and skill base. Throughout the course a lot of emphasis is placed on exploring many different techniques and processes, allowing the students to build multiple skill sets and find their own unique niche and passion.  The interest and success that Bolton graduates receive at end of year shows, New Designers, Mood and during competitions is a testament to their diversity, innovation and employability.

AVA are delighted to announce our latest award winning graduate, Jenny McCarthy from The University of Bolton.

Our Customer Service Director, Debbie, comments on the 2019 degree show:

“This years end of year creative show did not disappoint, with so much diversity and talent on show it was difficult to chosen just one winner of the AVA training prize. However after delving deep through all the the portfolios we could clearly see the quality and volume of work created by Jenny. Jennys portfolio was bursting with beautiful drawings, mark making, textures and paintings which she had then further developed by hand and on cad into very sophisticated patterns. Layering her drawings and textures it is clear to see that Jenny has a very strong understanding of pattern and  her final pieces were presented very professionally, with a beautiful sense of colour and an excellent commercial eye. I am sure it won’t be long before Jenny and her work is snapped up by industry!”

JennyMcCarthy_boltonuni1

We asked Jenny to explain more to us about her final collection and the inspirations for this:

Throughout my time studying Textiles & Surface design at the University of Bolton I developed a deep passion for designing bespoke prints for products such as furnishing fabrics and wall coverings. I take most of my design inspiration from my surroundings and enjoy spending much of my free time outdoors gathering resources to take visual reference from. When it comes to designing I have a versatile and illustrative approach and often combine a variety of processes such as screen print and both digital and hand rendered techniques to create a contemporary visual aesthetic.

I have recently completed my Final Major Project collection titled ‘Venenata’, which is an interior textile based collection inspired by poisonous plant species, this collection in particular showcases my ability to combine illustrative and textural artwork whilst preserving the form and delicate qualities of my chosen subject matter.

Final collection - Taking visual inspiration from lithogram prints by historical designers during the 19th century and botanical specimen references from the Botany archive at Liverpool World Museum, Venenata is a body of work that explores the repellent yet attractive qualities of poisonous plant species. Combining numerous techniques and approaches to drawing and painting, the original artwork explores texture, line and shape observed from a range of deadly plant forms which has resulted in a surface pattern design collection which consists of commercial designs for the interior industry focusing on furnishing fabrics for upholstery and bespoke wall-coverings.

Jenny McCarthy_Final Collection_300dpi Example of work copy

Original illustrative studies of plants such as hemlock and wisteria were taken through to computer aided design to combine with textural, mark making based artwork before translating them into large scale repeats capturing the triffid qualities of the plant forms using a combination of digital processes including AVA CAD/CAM and Photoshop, before then applying them to a range of materials using both digital printing and traditional techniques such as screen print and laser etching.

The use of dark grounds accompanied with the deep hues included in the colour palette such as clarets, metallic coppers and teals has given the botanical based print collection a dramatic quality, combined with the chosen fabric types of plush upholstery velvets and airy voiles has given the collection an opulent and luxurious feel.

I feel honoured and privileged to have been awarded the AVA CAD CAM training award after showcasing my work at the creative degree show. I am extremely thankful to have been given this opportunity and I’m looking forward to developing my skills further using the software and to see where this will take my design work in the future.

I have recently been preparing to exhibit at Week 1 of New Designers 2019 in which I will be showcasing my final collection and extended portfolio. I am excited to be able to discuss and demonstrate my passion and determination whilst at the event in to gain contacts and opportunities as I am now hoping and actively looking to secure a work placement or internship within the interior/homeware market industry.

We look forward to welcoming Jenny when she joins us for her training at AVA.

© 2019 AVA CAD/CAM