TasherellaKitty Surface Pattern Designs, is ran and owned by Natasha Rowarth from her studio in Glossop, UK.
Natasha designs a range of prints including hand painted florals, geometrics, abstracts and quirky conversational prints. All of which appeal to home, fashion and gift wrap. Natasha’s varied style results in an eclectic collection for sale on Patternbank and also via her website and also works on commission work to meet specific briefs.
Having previously worked as a textile designer for a number of years designing home textiles and being the company’s lead trend forecaster, Natasha is transferring her skills and knowledge into being a successful freelance surface pattern designer. This previous experience is also where she developed her love for AVA.
“I simply couldn’t work without AVA now. I am so passionate about the software that I am always telling people about how great it is- I sound like a geek! I feel confident that my work is produced to a high quality, professional standard and I love that my hand painted/drawn designs can be separated ready for screens. This is also great for producing multiple colourways. Everything about the way that it works really makes sense and has a flow to it that just makes the creative process so much easier allowing more time to come up with wonderful new ideas. The technical support team are fantastic too, nothing is ever too silly to ask and they are happy to take on comments for development etc which is fantastic. That is another positive about AVA, they are constantly updating the software for us which is only ever a positive thing!”