My graphics team are using the AVA software and have told me themselves they use it daily, they find it faster than the prevailing softwares.
We are enjoying it, there’s a lot to learn about it obviously, but it’s going quite well. The nice thing is, the beauty of it is that if we have a client in the office we are able to show them on screen, manipulate with them, so they say well were a little concerned about that hue or colours seem a bit bright, we can manipulate right in front of them and plot immediately to with screen to print. Screen to print and the immediacy of doing business with clients.
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